Combination workshop
Positive
Media Relations And Powerful Presentations
Objectives
This custom designed two-day workshop is
intended to meet the needs of people who occasionally have
to give interviews to the media and/or make public presentations
to various audiences.
It is designed to provide participants with
a basic knowledge of the media and to increase their comfort
level during interviews, presentations and speeches, through
a combination of formal presentation and practical exercises.
The media component of the workshop will
familiarize participants to the needs of the media and
will help them develop and articulate powerful messages.
It will enable participants to identify and use “trap” questions
and to become proactive in dealing with journalists.
The presentation component provides participants
with a wealth of tips from structuring to delivering winning
presentations and speeches.
The workshop and all related material are available in
French and English.
Structure
Practice constitutes the key element of
the workshop. Following a segment of formal presentation,
each participant is interviewed at least twice on camera
on issues within his/her areas of responsibility. Participants
are also called upon to prepare and deliver two short presentations.
The interviews and presentations are then
reviewed with comments identifying strengths and weaknesses
and ways to improve performance.
The formal presentation is done with computer-generated
slides and pertinent audio-visual material.
A manual summarizing the course content
is provided to participants .
Workshop
components
The workshop covers the following areas:
- Understanding the media and their needs
- Negotiating with reporters
- Identifying target audiences
- Structuring information
- Delivering “sound bites”
- Taking advantage of “trap” questions
- Preparing for interviews
- The art of “bridging”
- The 9 steps of winning
presentations
- Structuring your presentation
- Captivating Introductions
- Unforgettable conclusions
- Adding spice to your presentation
- Tailoring to your
audience
- Using “cheat” sheets
- The power of body
language
Class size
In order to provide optimal personalized
coaching, the number of participants is limited to six
(6) persons. For groups of up to twelve persons, two instructors
lead the workshop.
Technical requirements
The workshop is usually conducted on the client’s
premises. The basic equipment requirements are a table,
chairs and a projection screen. Immedia Communications
can conduct the course at an outside location at additional
cost.
Workshop Agenda
Day 1 Positive Media Relations
08:30 Introduction, course outline, participants’ expectations
09:00 Overview of the media and their characteristics
10:00 Coffee break
10:15 First interview (Face-to-face)
11:00 Debriefing and critique
12:00 Lunch
13:00 Structuring information, target audiences, key
messages
14:00 Second interview (Stand-up)
14:30 Coffee break
14:45 Debriefing and critique
15:30 Trap questions & bridging techniques, managing
interviews
16:00 Working with the media
16:30 Conclusion
Day 2 Powerful Presentations
09:00 Introduction, course outline
09:15 Step 1 Defining objectives
Step 2 Designing a close
Step 3 Creating an opening
Step 4 Outlining the body
10:15 Coffee break
10:30 Preparing first presentation
10:45 Delivering presentations
11:30 Review and evaluation
12:00 Lunch
13:00 Review and evaluation cont’d
13:30 Step 5 Adding spice
Step 6 Visual aids
Step 7 Tailoring to audience
Step 8 Creating “cheat sheets”
14:30 Coffee break
14:45 Preparation for second presentation
15:00 Delivering presentations
15:30 Review and evaluation
16:00 Step 9 Rehearsing, conclusion, Qs & As, evaluation
Rate structure
Available upon request
